view cart menu separator categories menu separator faq
advanced search
categories  > My Products (165)
The Baba Ramdev Phenomenon From Moksha to Market by Kaushik Deka NEW BOOK

The Baba Ramdev Phenomenon From Moksha to Market by Kaushik Deka NEW BOOK

Price: $21.95 add to cart     
Feedback: 87.87%, 189 sales Ask seller a question
Shipping: US-Mainland: free (more destinations)
Seller's Country: India
Condition: Brand new
Payment with:

Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.’—Assocham–TechSci research report
When in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was ‘the most precious gift from God’ but there was no time to pause, reflect or celebrate. People needed to get on with their lives. Little did they realize that the new-born would take this philosophy of detachment to a different level altogether. And if this detachment was induced in their life by poverty and hardship, three decades later their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth—an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurved Limited and Patanjali Yogpeeth.
The Baba Ramdev Phenomenon offers a detailed account of Ramdev’s journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.

About the Author

Kaushik Deka is a Senior Associate Editor with India Today. He hails from Tihu, a sleepy town in lower Assam. An alumnus of the Indian Institute of Mass Communication (IIMC), New Delhi, Deka has earlier co-authored the book The Secret Killings of Assam.

Author: Anil Rai Gupta
Publisher: Rupa Publications
Year : 2017
Binding: Paperback
ISBN 13 : 9788129145970
Language: English
Condition: Brand New

Shipping Method:

The book will be shipped from India by Registered Post only. Registered Post does not provide online tracking, and may take 10-20 days to deliver after shipment.
Other Products from sannam:View all products
I Am Malala by Malala Yousafzai, Christina Lamb 9780297870920 Brand New Book I'm
THE CASUAL VACANCY New Book by J K Rowling Hard Cover
Those Pricey Thakur Girls by Anuja Chauhan NEW BOOK in English
From Smart to Wise Acting and Leading with Wisdom by Prasad Kaipa Navi Radjou BOOK
THE MASTERY MANUAL by ROBIN SHARMA A Life Changing Guide for Personal and Professional Greatness
YOU CAN WIN by Shiv Khera New Book
The Professional Companion by Subroto Bagchi  Book how to make the best of your workplace skills
Sri Nisargadatta Maharaj : A Tribute YOGI IMPRESSIONS NEW BOOK 9788188479894
Last Updated: 13 Jun 2017 21:25:12 PDT home  |  about  |  terms  |  contact
Powered by eCRATER - a free online store builder